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    Back to Press Play with Madeleine Brand

    Press Play with Madeleine Brand

    Do the Candidates Need to Change their Messaging for California Voters?

    Donald Trump and the other two Republican candidates were in California over the weekend. In a speech at the GOP convention, Ted Cruz tailored his message to California Republicans by talking about the Delta smelt and the state’s tough environmental regulations.

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    By Madeleine Brand • May 2, 2016 • 1 min read

    Donald Trump and the other two Republican candidates were in California over the weekend. In a speech at the GOP convention, Ted Cruz tailored his message to California Republicans by talking about the Delta smelt and the state’s tough environmental regulations. But, nationally, the candidates’ messaging has consistently included criticisms of President Obama’s economic policies. But in California, the unemployment rate is only 5.4 percent and the state’s economy is expected to grow faster than the national economy this year. So does messaging on a trainwreck economy that’s worked so well elsewhere in the country land with California audiences?

    The full episode

    2 of 5
    Is America Too Democratic? And, the Golden Age of Television Music
    1. 0:00Is America Too Democratic?
    2. 12:49Do the Candidates Need to Change their Messaging for California Voters?You’re reading this
    3. 20:46Life and Health After ‘The Biggest Loser’
    4. 30:26The Golden Age of Television Music
    5. 44:16Inside the World’s Biggest Gathering of Organ Transplant Recipients
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Madeleine Brand

      Host, 'Press Play'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Matt Holzman

      Producer, 'The Document'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Anna Scott

      Former KCRW Housing and Homelessness Reporter

    • KCRW placeholder

      Jolie Myers

      Managing Producer, 'Press Play'

    • KCRW placeholder

      Lynn Vavreck

      professor of American politics at UCLA

      News

    The full episode

    2 of 5
    Is America Too Democratic? And, the Golden Age of Television Music
    1. 0:00Is America Too Democratic?
    2. 12:49Do the Candidates Need to Change their Messaging for California Voters?You’re reading this
    3. 20:46Life and Health After ‘The Biggest Loser’
    4. 30:26The Golden Age of Television Music
    5. 44:16Inside the World’s Biggest Gathering of Organ Transplant Recipients
    Back to Press Play with Madeleine Brand