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    Back to Press Play with Madeleine Brand

    Press Play with Madeleine Brand

    Elon Musk’s decades-long ‘X’ obsession is behind Twitter rebrand

    Elon Musk rolled out a complete rebrand of Twitter as “X” — part of his obsession with the letter and his vision for an "everything app" that dates back to his PayPal days.

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    By Madeleine Brand • Jul 25, 2023 • 1 min read

    Elon Musk rolled out a complete rebrand of Twitter as “X” — part of his obsession with the letter and his vision for an "everything app" that dates back to his PayPal days.

    The full episode

    1 of 4
    Gift cards to keep Californians off meth: Effective or a bandaid?
    1. 0:00Elon Musk’s decades-long ‘X’ obsession is behind Twitter rebrandYou’re reading this
    2. 16:21Gift cards as incentive to stop using meth: CA tests new program
    3. 24:42Russian campaign to destroy Mariupol: See this first-person account
    4. 40:19A guide to Mexico City’s food, culture, evolution
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Madeleine Brand

      Host, 'Press Play'

    • KCRW placeholder

      Sarah Sweeney

      Vice President of Talk Programming, KCRW

    • KCRW placeholder

      Angie Perrin

      Producer, Press Play

    • KCRW placeholder

      Michell Eloy

      Former Producer/Line Editor, Press Play

    • KCRW placeholder

      Jill Lepore

      professor of history at Harvard University, staff writer at the New Yorker, and host of the podcasts “The Last Archive” and “Elon Musk: The Evening Rocket.”

      NewsTechnologyBusiness & Economy

    The full episode

    1 of 4
    Gift cards to keep Californians off meth: Effective or a bandaid?
    1. 0:00Elon Musk’s decades-long ‘X’ obsession is behind Twitter rebrandYou’re reading this
    2. 16:21Gift cards as incentive to stop using meth: CA tests new program
    3. 24:42Russian campaign to destroy Mariupol: See this first-person account
    4. 40:19A guide to Mexico City’s food, culture, evolution
    Back to Press Play with Madeleine Brand