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    Back to Press Play with Madeleine Brand

    Press Play with Madeleine Brand

    FitBit Goes Public

    FitBit, the most popular fitness tracker, went public today. The stock is already outpacing expectations. The San Francisco startup is valued at $4 billion. FitBit’s big day on Wall Street is good news for the business of wearables.

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    By Madeleine Brand • Jun 18, 2015 • 1 min read

    FitBit, the most popular fitness tracker, went public today. The stock is already outpacing expectations. The San Francisco startup is valued at $4 billion. FitBit’s big day on Wall Street is good news for the business of wearables. But with lots of competition, and smartphones that can track your steps just as well as devices around your wrist, can FitBit keep it up?

    The full episode

    5 of 5
    Remembering Rev. Pinckney, Racist Extremism and Supreme Court Decisions
    1. 0:00Clementa Pinckney and Mother Emanuel Church
    2. 9:01Dylann Roof, Hate and Extremism
    3. 18:42Supreme Court Rules on Texas License Plates, Executing the Mentally Ill and More
    4. 28:58Web Roundup: E3 and More
    5. 41:44FitBit Goes PublicYou’re reading this
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Madeleine Brand

      Host, 'Press Play'

    • KCRW placeholder

      Jolie Myers

      Managing Producer, 'Press Play'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Matt Holzman

      Producer, 'The Document'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Anna Scott

      Former KCRW Housing and Homelessness Reporter

    • KCRW placeholder

      David Pierce

      Wired

      News

    The full episode

    5 of 5
    Remembering Rev. Pinckney, Racist Extremism and Supreme Court Decisions
    1. 0:00Clementa Pinckney and Mother Emanuel Church
    2. 9:01Dylann Roof, Hate and Extremism
    3. 18:42Supreme Court Rules on Texas License Plates, Executing the Mentally Ill and More
    4. 28:58Web Roundup: E3 and More
    5. 41:44FitBit Goes PublicYou’re reading this
    Back to Press Play with Madeleine Brand