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    Back to Press Play with Madeleine Brand

    Press Play with Madeleine Brand

    Got Milk? Why Not?

    The milk industry is abandoning it’s famed “Got Milk?” ad campaign. Milk producers are trying to bolster sales after milk consumption has waned. We look at why milk sales are down, and how the industry may try to rebrand.

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    By Madeleine Brand • May 12, 2014 • 1 min read

    The milk industry is abandoning it’s famed “Got Milk?” ad campaign. Milk producers are trying to bolster sales after milk consumption has waned. We look at why milk sales are down, and how the industry may try to rebrand.

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Madeleine Brand

      Host, 'Press Play'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Andrew Walsh

      Too Beautiful to Live

    • KCRW placeholder

      Christian Bordal

      Managing Producer, Greater LA

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Matt Holzman

      Producer, 'The Document'

    • KCRW placeholder

      Alan Bjerga

      Bloomberg News

      News
    Back to Press Play with Madeleine Brand