Listen Live
Donate
 on air
    Schedule

    KCRW

    Read & Explore

    • News
    • Entertainment
    • Food
    • Culture
    • Events

    Listen

    • Live Radio
    • Music
    • Podcasts
    • Full Schedule

    Information

    • About
    • Careers
    • Help / FAQ
    • Newsletters
    • Contact

    Support

    • Become a Member
    • Become a VIP
    • Ways to Give
    • Shop
    • Member Perks

    Become a Member

    Donate to KCRW to support this cultural hub for music discovery, in-depth journalism, community storytelling, and free events. You'll become a KCRW Member and get a year of exclusive benefits.

    DonateGive Monthly

    Copyright 2026 KCRW. All rights reserved.

    Report a Bug|Privacy Policy|Terms of Service|
    Cookie Policy
    |FCC Public Files|

    Back to Press Play with Madeleine Brand

    Press Play with Madeleine Brand

    Green rush dreams on display at LA’s Cannabis Business Expo

    Polls show 60 percent of likely California voters support Proposition 64 – the November ballot initiative that would legalize the recreational use of marijuana.

    • rss
    • apple-podcasts
    • spotify
    • Share
    By Madeleine Brand • Sep 8, 2016 • 1 min read

    Polls show 60 percent of likely California voters support Proposition 64 – the November ballot initiative that would legalize the recreational use of marijuana. Backers of the measure see big dollar signs in California’s future, and local growers and retailers, as well as out-of-state hedge funds and big money investors, are positioning themselves to cash in on what could be a multi-billion dollar a year industry. The green rush dream is on display this week at the LA Convention Center at the Cannabis World Congress and Business Expo and KCRW reporter and producer Saul Gonzalez went to check it out.

    The full episode

    1 of 5
    If Californians legalize recreational pot, who will cash in?
    1. 0:30Green rush dreams on display at LA’s Cannabis Business ExpoYou’re reading this
    2. 10:17Prop 64 could pit mom-and-pop pot shops against big business
    3. 17:48Matt Lauer faces critics after NBC’s presidential forum
    4. 28:45Frank Ocean channels psychedelia in ‘Blonde’
    5. 41:35Web: Headphone jackless iPhone hysteria
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Madeleine Brand

      Host, 'Press Play'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Matt Holzman

      Producer, 'The Document'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Anna Scott

      Former KCRW Housing and Homelessness Reporter

    • KCRW placeholder

      Jolie Myers

      Managing Producer, 'Press Play'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Saul Gonzalez

      Reporter

      News

    The full episode

    1 of 5
    If Californians legalize recreational pot, who will cash in?
    1. 0:30Green rush dreams on display at LA’s Cannabis Business ExpoYou’re reading this
    2. 10:17Prop 64 could pit mom-and-pop pot shops against big business
    3. 17:48Matt Lauer faces critics after NBC’s presidential forum
    4. 28:45Frank Ocean channels psychedelia in ‘Blonde’
    5. 41:35Web: Headphone jackless iPhone hysteria
    Back to Press Play with Madeleine Brand