Press Play with Madeleine Brand
Gwyneth, GOOP, and the Rise of the Lifestyle Brand
Actress Gwyneth Paltrow has gotten plenty of flak for Goop, her website and newsletter about fashion, food and wellness. But despite the mocking, Goop has millions of readers—and it’s on the verge of a big expansion. We look at how Paltrow became a leader in the burgeoning field of celebrity lifestyle brands.
By Madeleine Brand • • 1 min readActress Gwyneth Paltrow has gotten plenty of flak for Goop, her website and newsletter about fashion, food and wellness. But despite the mocking, Goop has millions of readers—and it’s on the verge of a big expansion. We look at how Paltrow became a leader in the burgeoning field of celebrity lifestyle brands.
The full episode
5 of 5
Voting Rights Act at 50, Hollywood's Diversity Problem, and Lifestyle Branding- 0:00The Voting Rights Act at 50
- 17:38Non-Violent Felons Regain Vote in CA
- 26:28New Legislation to House L.A.’s Homeless Veterans
- 35:49Hollywood's Diversity Problem
- 43:29Gwyneth, GOOP, and the Rise of the Lifestyle BrandYou’re reading this
The full episode
5 of 5Voting Rights Act at 50, Hollywood's Diversity Problem, and Lifestyle Branding- 0:00The Voting Rights Act at 50
- 17:38Non-Violent Felons Regain Vote in CA
- 26:28New Legislation to House L.A.’s Homeless Veterans
- 35:49Hollywood's Diversity Problem
- 43:29Gwyneth, GOOP, and the Rise of the Lifestyle BrandYou’re reading this