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    Back to Press Play with Madeleine Brand

    Press Play with Madeleine Brand

    How A Pretzel Might Disclose Trader Joe's Secrets

    The squabble over who will make Trader Joe’s popular peanut butter pretzels provides a rare glimpse into the inner workings of the surprisingly secretive - and very popular - grocery store.

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    By Madeleine Brand • May 12, 2014 • 1 min read

    The squabble over who will make Trader Joe’s popular peanut butter pretzels provides a rare glimpse into the inner workings of the surprisingly secretive - and very popular - grocery store.

    The full episode

    5 of 5
    Police Shootings, Driving While High, and a Pretzel Fight
    1. 0:00Changes to Police Shooting Investigations
    2. 8:16Driving While High
    3. 16:51Jimmy Fallon, Zombies and Olympic Tears
    4. 26:31Facing Fear
    5. 41:21How A Pretzel Might Disclose Trader Joe's SecretsYou’re reading this
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Madeleine Brand

      Host, 'Press Play'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Andrew Walsh

      Too Beautiful to Live

    • KCRW placeholder

      Christian Bordal

      Managing Producer, Greater LA

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Matt Holzman

      Producer, 'The Document'

    • KCRW placeholder

      Alfred Lee

      Los Angeles Business Journal

      News

    The full episode

    5 of 5
    Police Shootings, Driving While High, and a Pretzel Fight
    1. 0:00Changes to Police Shooting Investigations
    2. 8:16Driving While High
    3. 16:51Jimmy Fallon, Zombies and Olympic Tears
    4. 26:31Facing Fear
    5. 41:21How A Pretzel Might Disclose Trader Joe's SecretsYou’re reading this
    Back to Press Play with Madeleine Brand