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    Back to Press Play with Madeleine Brand

    Press Play with Madeleine Brand

    How Yutaka Katayama Taught Americans to Love Japanese Cars

    Some of the best-selling cars in America are Japanese brands. In fact, American pickup trucks are the only vehicles that can top Japanese brands like Toyota, Honda and Nissan. And you can thank one man for a lot of the craze: Yutaka Katayama, the first president of Nissan in the U.S.

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    By Madeleine Brand • Mar 10, 2015 • 1 min read

    Some of the best-selling cars in America are Japanese brands. In fact, American pickup trucks are the only vehicles that can top Japanese brands like Toyota, Honda and Nissan. And you can thank one man for a lot of the craze: Yutaka Katayama, the first president of Nissan in the U.S. He recently passed away, and we talk about his legacy in this week’s installment of our regular car segment.

    The full episode

    3 of 5
    A Marijuana Legalization Push, How Narcissists Are Made and the Apple Watch
    1. 0:00Lawmakers Want to Legalize Marijuana on Federal Level
    2. 8:32AEG Drops Football Stadium Plan
    3. 17:50How Yutaka Katayama Taught Americans to Love Japanese CarsYou’re reading this
    4. 26:20Raising Little Narcissists
    5. 41:24The Elitism of the Apple Watch
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Madeleine Brand

      Host, 'Press Play'

    • KCRW placeholder

      Jolie Myers

      Managing Producer, 'Press Play'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Matt Holzman

      Producer, 'The Document'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Anna Scott

      Former KCRW Housing and Homelessness Reporter

    • KCRW placeholder

      Aaron Robinson

      Editor at Large, Hagerty magazine

      News

    The full episode

    3 of 5
    A Marijuana Legalization Push, How Narcissists Are Made and the Apple Watch
    1. 0:00Lawmakers Want to Legalize Marijuana on Federal Level
    2. 8:32AEG Drops Football Stadium Plan
    3. 17:50How Yutaka Katayama Taught Americans to Love Japanese CarsYou’re reading this
    4. 26:20Raising Little Narcissists
    5. 41:24The Elitism of the Apple Watch
    Back to Press Play with Madeleine Brand