Press Play with Madeleine Brand
Instagram Hoax Turned Performance Art
One woman’s three-part storyline on her move to Los Angeles was documented on Instagram in minute detail. From boozy brunches to frilly outfits, everything seemed perfect. But then things took a turn for the worse. One photo showed her posing with a gun and unable to kick a bad drug habit.
One woman’s three-part storyline on her move to Los Angeles was documented on Instagram in minute detail. From boozy brunches to frilly outfits, everything seemed perfect. But then things took a turn for the worse. One photo showed her posing with a gun and unable to kick a bad drug habit. Yet, before long, the woman had redeemed herself through yoga, posting photos in meditative poses, complete with the hashtags #namaste and #healthy. After about five months of this, the woman, Amalia Ulman, revealed she was an artist and the photos were all part of a performance art piece. She claimed to be making a feminist critique on the representation of women in popular culture. Vapid hoax or authentic art? Make the decision for yourself by listening to the piece.
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