Listen Live
Donate
 on air
    Schedule

    KCRW

    Read & Explore

    • News
    • Entertainment
    • Food
    • Culture
    • Events

    Listen

    • Live Radio
    • Music
    • Podcasts
    • Full Schedule

    Information

    • About
    • Careers
    • Help / FAQ
    • Newsletters
    • Contact

    Support

    • Become a Member
    • Become a VIP
    • Ways to Give
    • Shop
    • Member Perks

    Become a Member

    Donate to KCRW to support this cultural hub for music discovery, in-depth journalism, community storytelling, and free events. You'll become a KCRW Member and get a year of exclusive benefits.

    DonateGive Monthly

    Copyright 2026 KCRW. All rights reserved.

    Report a Bug|Privacy Policy|Terms of Service|
    Cookie Policy
    |FCC Public Files|

    Back to Press Play with Madeleine Brand

    Press Play with Madeleine Brand

    Is Personalized Medicine Safe?

    Silicon Valley startups are marketing blood tests they say empower consumers. Some companies say their tests can detect everything from high cholesterol levels to serious diseases. But many medical professionals are concerned about the accuracy of these tests. We discuss the proliferation and safety of direct-to-consumer medical testing.

    • rss
    • Share
    By Madeleine Brand • Jun 20, 2016 • 1 min read

    Silicon Valley startups are marketing blood tests they say empower consumers. Some companies say their tests can detect everything from high cholesterol levels to serious diseases. But many medical professionals are concerned about the accuracy of these tests. We discuss the proliferation and safety of direct-to-consumer medical testing.

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Madeleine Brand

      Host, 'Press Play'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Matt Holzman

      Producer, 'The Document'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Anna Scott

      Former KCRW Housing and Homelessness Reporter

    • KCRW placeholder

      Jolie Myers

      Managing Producer, 'Press Play'

    • KCRW placeholder

      Pieter Cohen

      Harvard Medical School

    • KCRW placeholder

      Gil Blander

      InsiderTracker

      News
    Back to Press Play with Madeleine Brand