Press Play with Madeleine Brand
Movie Marketing Explosion
The cost to market movies is exploding: it’s now common for blockbusters to have marketing budgets of well over $200,000,000. But in a world of ballooning marketing budgets, have studios backed themselves into a corner? If they have to spend that much to get the word out about a movie, will studios be forced to make fewer movies?
By Madeleine Brand • • 1 min readThe cost to market movies is exploding: it’s now common for blockbusters to have marketing budgets of well over $200,000,000. But in a world of ballooning marketing budgets, have studios backed themselves into a corner? If they have to spend that much to get the word out about a movie, will studios be forced to make fewer movies?
The full episode
5 of 5
Immigration Bills Stall, the Suicide Gene and Movie Marketing- 0:00Congressional Inaction on Immigration
- 9:50Congressional Action Elsewhere
- 16:19The Suicide Gene
- 26:13Movie Roundup: Biopics and Superheros
- 41:25Movie Marketing Explosion You’re reading this
The full episode
5 of 5Immigration Bills Stall, the Suicide Gene and Movie Marketing- 0:00Congressional Inaction on Immigration
- 9:50Congressional Action Elsewhere
- 16:19The Suicide Gene
- 26:13Movie Roundup: Biopics and Superheros
- 41:25Movie Marketing Explosion You’re reading this