Press Play with Madeleine Brand
'Star Wars' Madness
‘Star Wars’ super fans are camped out in front of the Mann's Chinese Theatre in Hollywood. Some have been there since December 5, just to get a glimpse of the stars of the new movie, ‘The Force Awakens.’ The big Hollywood premiere is tonight.
By Madeleine Brand • • 1 min read‘Star Wars’ super fans are camped out in front of the Mann's Chinese Theatre in Hollywood. Some have been there since December 5, just to get a glimpse of the stars of the new movie, ‘The Force Awakens.’ The big Hollywood premiere is tonight. It’s been almost four decades since the original ‘Star Wars’ was released, and although the original die-hard fans may have gray hair and retirement accounts, the films have no shortage of new fans. There’s also no shortage of new “Star Wars” products. So how has this film franchise spawned a vast merchandising empire?
