Press Play with Madeleine Brand
Target Overhauls Grocery Selection to Attract Millennials
Groceries are big business for big box stores. Now Target wants its piece of the proverbial pie. It’s strategy is to bring in millennials by offering products like Greek yogurt, premium coffee and craft beer. The hipification of Target’s food aisle is partly an effort to recover from its massive data breach in 2013 and regain market share.
By Madeleine Brand • • 1 min readGroceries are big business for big box stores. Now Target wants its piece of the proverbial pie. It’s strategy is to bring in millennials by offering products like Greek yogurt, premium coffee and craft beer. The hipification of Target’s food aisle is partly an effort to recover from its massive data breach in 2013 and regain market share. Can Target be a contender in the high-end grocery wars?
