Press Play with Madeleine Brand
Target Overhauls Grocery Selection to Attract Millennials
Groceries are big business for big box stores. Now Target wants its piece of the proverbial pie. It’s strategy is to bring in millennials by offering products like Greek yogurt, premium coffee and craft beer. The hipification of Target’s food aisle is partly an effort to recover from its massive data breach in 2013 and regain market share.
By Madeleine Brand • • 1 min readGroceries are big business for big box stores. Now Target wants its piece of the proverbial pie. It’s strategy is to bring in millennials by offering products like Greek yogurt, premium coffee and craft beer. The hipification of Target’s food aisle is partly an effort to recover from its massive data breach in 2013 and regain market share. Can Target be a contender in the high-end grocery wars?
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- 10:08The Faces of King v. Burwell
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- 42:26Target Overhauls Grocery Selection to Attract MillennialsYou’re reading this
The full episode
5 of 5How to Help Skid Row’s Homeless, the Faces of King v Burwell, and Randall Park- 0:00How to Help the Skid Row Homeless
- 10:08The Faces of King v. Burwell
- 17:07No Tell Motel
- 25:50Randall Park on 'The Interview' and 'Fresh Off the Boat'
- 42:26Target Overhauls Grocery Selection to Attract MillennialsYou’re reading this