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    Back to Press Play with Madeleine Brand

    Press Play with Madeleine Brand

    The early roots of GOP talking points

    Donald Trump spent a week at the Republican National Convention repeating his campaign promise to “make America great again.” But it’s not a new message; Republican Herbert Hoover built his 1932 presidential campaign around the same idea.

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    By Madeleine Brand • Aug 1, 2016 • 1 min read

    Donald Trump spent a week at the Republican National Convention repeating his campaign promise to “make America great again.” But it’s not a new message; Republican Herbert Hoover built his 1932 presidential campaign around the same idea. Hoover was campaigning hard against his Democratic rival, Franklin Delano Roosevelt and FDR’s so-called New Deal. Hoover warned that the government had grown too big, that freedom was under attack and that the American way of life was under attack -- all conservative talking points that survive today. In fact, UC Davis historian Kathryn Olmsted’s latest book argues that the fight against the New Deal launched modern conservatism and today’s Republican Party as we know it. The book is called Right Out of California, and Madeleine Brand spoke with Kathryn Olmsted earlier this year. We revisit the conversation today.

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Madeleine Brand

      Host, 'Press Play'

    • Person smiling broadly wearing glasses and plaid shirt against ivy-covered wall background.

      Steve Chiotakis

      Afternoon News Anchor

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      Matt Holzman

      Producer, 'The Document'

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      Anna Scott

      Former KCRW Housing and Homelessness Reporter

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      Jolie Myers

      Managing Producer, 'Press Play'

    • KCRW placeholder

      Kathryn Olmsted

      Author and history professor, UC Davis

      News
    Back to Press Play with Madeleine Brand