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    Back to Press Play with Madeleine Brand

    Press Play with Madeleine Brand

    The future of hemp in California

    California legalized recreational marijuana by passing Proposition 64. The proposition also allows for the industrial production of hemp. Hemp boosters say cultivation could pull in more money than weed, and California could dominate the US market for hemp. Others are skeptical.

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    By Madeleine Brand • Jan 9, 2017 • 1 min read

    California legalized recreational marijuana by passing Proposition 64. The proposition also allows for the industrial production of hemp. Hemp boosters say cultivation could pull in more money than weed, and California could dominate the US market for hemp. Others are skeptical.

    The full episode

    3 of 5
    Is Hollywood out of touch with Trump's America?
    1. 0:00Is Hollywood out of touch with this political moment?
    2. 12:18Do Trump's tweets change the minds of manufacturing companies?
    3. 19:12The future of hemp in CaliforniaYou’re reading this
    4. 26:54California hasn't come to terms with its history of forced sterilization
    5. 41:00Teen Vogue finds its political voice
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Madeleine Brand

      Host, 'Press Play'

    • KCRW placeholder

      Sarah Sweeney

      Vice President of Talk Programming, KCRW

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Anna Scott

      Former KCRW Housing and Homelessness Reporter

    • KCRW placeholder

      Jolie Myers

      Managing Producer, 'Press Play'

    • KCRW placeholder

      Lawrence Serbin

      Hemp Traders

    • KCRW placeholder

      Jonathan Caulkins

      Carnegie Mellon University, "Marijuana Legalization: What Everyone Needs to Know.”

      News

    The full episode

    3 of 5
    Is Hollywood out of touch with Trump's America?
    1. 0:00Is Hollywood out of touch with this political moment?
    2. 12:18Do Trump's tweets change the minds of manufacturing companies?
    3. 19:12The future of hemp in CaliforniaYou’re reading this
    4. 26:54California hasn't come to terms with its history of forced sterilization
    5. 41:00Teen Vogue finds its political voice
    Back to Press Play with Madeleine Brand