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    Back to Press Play with Madeleine Brand

    Press Play with Madeleine Brand

    Toys for Girls, Toys for Boys

    If you’re shopping for a child this holiday season, there is a good chance you are looking into toys. And you’re not alone, the Toy Industry Association estimates $22 billion in toys were sold last year. But even as society has grown more accepting of new gender roles, toy marketers have not.

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    By Madeleine Brand • Dec 17, 2014 • 1 min read

    If you’re shopping for a child this holiday season, there is a good chance you are looking into toys. And you’re not alone, the Toy Industry Association estimates $22 billion in toys were sold last year. But even as society has grown more accepting of new gender roles, toy marketers have not. In fact, research suggests that toys are more divided by gender than they were 50 years ago. Why?

    The full episode

    4 of 6
    U.S.-Cuba Deal, L.A. Nightclub Mogul Strikes Out in Vegas, and a Year in Hacks
    1. 0:00A Historic U.S.-Cuba Agreement
    2. 9:57USAID’s Cold War Tactics in Cuba
    3. 16:44LA Nightclub Mogul Sam Nazarian Strikes Out in Vegas
    4. 24:30Toys for Girls, Toys for BoysYou’re reading this
    5. 32:57Activist Legos, and Other Parenting News
    6. 42:24Sony and the Year in Hacking
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Madeleine Brand

      Host, 'Press Play'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Andrew Walsh

      Too Beautiful to Live

    • KCRW placeholder

      Christian Bordal

      Managing Producer, Greater LA

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Matt Holzman

      Producer, 'The Document'

    • KCRW placeholder

      Elizabeth Sweet

      professor of sociology at UC Davis

      News

    The full episode

    4 of 6
    U.S.-Cuba Deal, L.A. Nightclub Mogul Strikes Out in Vegas, and a Year in Hacks
    1. 0:00A Historic U.S.-Cuba Agreement
    2. 9:57USAID’s Cold War Tactics in Cuba
    3. 16:44LA Nightclub Mogul Sam Nazarian Strikes Out in Vegas
    4. 24:30Toys for Girls, Toys for BoysYou’re reading this
    5. 32:57Activist Legos, and Other Parenting News
    6. 42:24Sony and the Year in Hacking
    Back to Press Play with Madeleine Brand