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    Back to Press Play with Madeleine Brand

    Press Play with Madeleine Brand

    What Ever Happened to the Jingle?

    “Foodmaxx, take it to the max, to maximize your shopping power food max...” Recognize that commercial? It’s one of a handful of jingles that remain in today’s mainstream consumer culture. Jingles were wildly popular in television commercials from the 1960s to the 1980s.

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    Person smiling broadly wearing glasses and plaid shirt against ivy-covered wall background.By Steve Chiotakis • Jan 27, 2016 • 1 min read

    “Foodmaxx, take it to the max, to maximize your shopping power food max...” Recognize that commercial? It’s one of a handful of jingles that remain in today’s mainstream consumer culture. Jingles were wildly popular in television commercials from the 1960s to the 1980s. Almost every commercial – from Pepsi, to Burger King, to Coke – seemed to have its own tune that would then get stuck in consumers’ heads. We find out what’s happened to the iconic jingle.

    • Person smiling broadly wearing glasses and plaid shirt against ivy-covered wall background.

      Steve Chiotakis

      Afternoon News Anchor

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Matt Holzman

      Producer, 'The Document'

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      Anna Scott

      Former KCRW Housing and Homelessness Reporter

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      Jolie Myers

      Managing Producer, 'Press Play'

    • KCRW placeholder

      Mary Wood

      Frisbie NYC

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      Jon Aldrich

      Berklee College of Music

      News
    Back to Press Play with Madeleine Brand