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    Back to Press Play with Madeleine Brand

    Press Play with Madeleine Brand

    Whatever Happened to the Metric System?

    Back in the 1970s, there was a huge national campaign to convert the U.S. to the metric system. Teachers handed out buttons that said “Take me to your Liter” and middle school students used new rulers and tried to wrap our heads around the simple task of counting by tens. And then, just like that, it all went away. Why?

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    KCRW placeholderBy Barbara Bogaev • Aug 18, 2014 • 1 min read

    Back in the 1970s, there was a huge national campaign to convert the U.S. to the metric system. Teachers handed out buttons that said “Take me to your Liter” and middle school students used new rulers and tried to wrap our heads around the simple task of counting by tens. And then, just like that, it all went away. Why?

    The full episode

    4 of 5
    A Civil Rights Generation Gap, Unregulated Food and More
    1. 0:00Ferguson and the Civil Rights Generation Divide
    2. 8:14Officer Body Cams
    3. 16:42It’s Time to Have a Cow, Man
    4. 25:12Whatever Happened to the Metric System?You’re reading this
    5. 41:06Are New Chemical Food Additives Safe?
    • KCRW placeholder

      Barbara Bogaev

      radio journalist

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Andrew Walsh

      Too Beautiful to Live

    • KCRW placeholder

      Christian Bordal

      Managing Producer, Greater LA

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Matt Holzman

      Producer, 'The Document'

    • KCRW placeholder

      John Bemelmans Marciano

      author, 'Whatever Happened to the Metric System?'

      News

    The full episode

    4 of 5
    A Civil Rights Generation Gap, Unregulated Food and More
    1. 0:00Ferguson and the Civil Rights Generation Divide
    2. 8:14Officer Body Cams
    3. 16:42It’s Time to Have a Cow, Man
    4. 25:12Whatever Happened to the Metric System?You’re reading this
    5. 41:06Are New Chemical Food Additives Safe?
    Back to Press Play with Madeleine Brand