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Apple TV+ announcement: Big on names, short on details

Steven Spielberg, Reese Witherspoon and even Oprah were on hand for Apple's big event in Cupertino on Monday. All have TV projects rolling out with the tech giant sometime in the future--but exactly when and how much will they cost?

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KCRW placeholderBy Michael Schneider • Mar 26, 2019 • 5m Listen

The newest trend in streaming TV? Adding a "plus" to the end of your name. Apple TV+ will soon join Disney+ in the realm of streaming, on demand content. Apple held a big event in Cupertino earlier this week where they announced Apple News+, Apple TV+, and an Apple credit card, just for good measure. On the TV side of things, there were lots of big names, but no actual clips from any forthcoming shows. If they're not officially launching until the fall, it probably doesn't make sense to show anything now, but for those who have been eagerly waiting Apple TV programs....they'll have to wait a little longer for any meaningful details like dates or price points.

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    Michael Schneider

    Senior editor at Variety

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    Josef Adalian

    Vulture

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