The Business
A Product Integration Spectacular!
Will slipping products into the storylines of your favorite TV programs save the networks or kill TV as we know it? We ask Madison Road Entertainment's Tom Mazza, an expert in integrating products into TV storylines, and TV producer Ben Silverman, who's been hired to produce original content for the Microsoft Network, as well.
By Claude Brodesser-Akner • • 30m ListenWill slipping products into the storylines of your favorite TV programs save the networks or kill TV as we know it? We ask Madison Road Entertainment's Tom Mazza, an expert in integrating products into TV storylines, and TV producer Ben Silverman, who's been hired to produce original content for the Microsoft Network, as well.