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    Back to The Business

    The Business

    Basking in Twilight Success; Ava-Toad

    Twilight screenwriter Melissa Rosenberg talks about being a brand in Hollywood, and we look at how those with even tenuous links to the series earn fame and fortune. Also, Australian Mark Lewis, known for his humorous indie films on going 3-D with Cane Toads: The Conquest otherwise known as Ava-Toad.

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    By Kim Masters • Jul 5, 2010 • 30m Listen

    Melissa Rosenberg

    , the screenwriter on the

    Twilight series talks about being a brand in Hollywood. Plus, we look at how people with even tenuous links to

    Twilight earn fame and fortune from the frenzied fandom. Then,

    Mark Lewis, an independent filmmaker from Australia known for making humorous nonfiction films like

    The Natural History of the Chicken talks about going 3-D with his new film

    Cane Toads: The Conquest

    otherwise known as

    Ava-Toad.

    Banner image: © Radio Pictures

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      Kim Masters

      partner/writer at Puck News, host of KCRW's “The Business.”

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      Darby Maloney

      Producer

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