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    Back to The Business

    The Business

    Big Gulp to Blockbuster

    Jim Keyes was the former CEO of 7-11 stores.  Now he's applying the lessons of the Big Gulp to the small screen at the troubled video-rental giant Blockbuster. Plus, Variety game reviewer Ben Fritz asks, "Why are hardcore video gamers so sensitive?"  And good agentry with writer and producer Rob Long.

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    By Claude Brodesser-Akner • May 12, 2014 • 1 min read

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    Big Gulp to Blockbuster
    1. 0:00Big Gulp to BlockbusterYou’re reading this
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      Claude Brodesser-Akner

      Star-Ledger / NJ.com

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Matt Holzman

      Producer, 'The Document'

    • KCRW placeholder

      Jim Keyes

      Chief Executive Officer, Blockbuster

    • KCRW placeholder

      Ben Fritz

      Wall Street Journal

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Rob Long

      Host, 'Martini Shot'

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    The full episode

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    Big Gulp to Blockbuster
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