The Business
With Discovery on the way in, what does the future hold for HBO?
KCRW resumes its conversation with James Andrew Miller, author of “Tinderbox,” the new book about HBO. He talks about more recent HBO history, including the 2020 launch of Warner Media’s streaming service.
By Kim Masters • • 28m ListenKCRW resumes its conversation with James Andrew Miller, author of “Tinderbox,” the new book about HBO. He talks about more recent HBO history, including the 2020 launch of Warner Media’s streaming service.
When asked whether he thought naming the streamer HBO Max was a good or bad idea, Miller responded, “I think it’s one of the great branding disasters of all time.”
Miller also talks to KCRW about HBO in the aftermath of the AT&T takeover — starting with a supremely awkward town hall — and what the network’s future may be under Discovery chief David Zaslav.
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Read the story9 minHBO Max is ‘one of the great branding disasters of all time,’ says author James Andrew Miller
KCRW continues its conversation with James Andrew Miller, author of ‘“Tinderbox,” a new oral history of HBO.
Read the story19 min
