The Business
Louis C.K. Tests the System with 'Horace and Pete'
When comedian Louis C.K. created and self-financed his new web series Horace and Pete, he kept the production a secret and did absolutely no advertising. He tells us about risking his own money and making Horace and Pete completely on his own terms.
By Kim Masters • • 29m ListenLouis C.K.’s latest project -- available online only -- is Horace and Pete, a dramatic series set in a Brooklyn bar. The cast includes Steve Buscemi, Edie Falco and Alan Alda. Even though C.K. spent his own money to make the show, you haven’t seen a single ad for it, which was part of the experiment. He tells us about testing himself and the TV network system as a whole with Horace and Pete.
Photo: Frank Ockenfels
