The Business
Making Preschool TV: From Sesame Street to Disney Junior
Making preschool TV: We talk "Sesame Street," Disney Junior and focus groups.
By John Horn • • 28m ListenWhat goes into making television shows for the preschool set? Lots of research, focus groups and test sessions. We talk with decision makers at Sesame Street and Disney Junior about how they seek to engage young girls and boys and what they hope to teach them through educational TV.
Banner image: (L-R) May Chao and Nancy Kanter read Sofia the First to a group of preschool students at ABC Little School in Van Nuys, California during a storybook testing session for the animated series. Photo © Todd/Wawrychuk/Disney Junior
In this episode
2 storiesThe Hollywood News Banter
John Horn, film writer for the Los Angeles Times, and Michael Schneider, Los Angeles Bureau Cheif of TV Guide magazine, banter about some of this week's top Hollywood news stories.
Read the story6 minPreschool TV: Sesame Street to Disney Junior
Preschool TV is booming. That's good for business, but what about kids? Since the advent of Sesame Street in 1969 the field has expanded. Now there are entire channels -- like Disney Junior -- devoted to the youngest of viewers.
Read the story23 min