The Business
Making Preschool TV: From Sesame Street to Disney Junior
Making preschool TV: We talk "Sesame Street," Disney Junior and focus groups.
By John Horn • • 28m ListenWhat goes into making television shows for the preschool set? Lots of research, focus groups and test sessions. We talk with decision makers at Sesame Street and Disney Junior about how they seek to engage young girls and boys and what they hope to teach them through educational TV.
Banner image: (L-R) May Chao and Nancy Kanter read Sofia the First to a group of preschool students at ABC Little School in Van Nuys, California during a storybook testing session for the animated series. Photo © Todd/Wawrychuk/Disney Junior