Listen Live
Donate
 on air
Schedule

KCRW

Read & Explore

  • News
  • Entertainment
  • Food
  • Culture
  • Events

Listen

  • Live Radio
  • Music
  • Podcasts
  • Full Schedule

Information

  • About
  • Careers
  • Help / FAQ
  • Newsletters
  • Contact

Support

  • Become a Member
  • Become a VIP
  • Ways to Give
  • Shop
  • Member Perks

Become a Member

Donate to KCRW to support this cultural hub for music discovery, in-depth journalism, community storytelling, and free events. You'll become a KCRW Member and get a year of exclusive benefits.

DonateGive Monthly

Copyright 2025 KCRW. All rights reserved.

Report a Bug|Privacy Policy|Terms of Service|
Cookie Policy|FCC Public Files

Back to The Business

The Business

Movie Tug-of-War; Hollywood Walk of Fame; Movie Marketing

The people that make movies and the people that show them play tug-of-war over your ten bucks. Then, how to get your star on the Hollywood Walk of Fame. Finally, a studio marketing executive reveals the secrets that compel you to go to the movies.

  • rss
  • Share
By Claude Brodesser-Akner • Jul 11, 2005 • 30m Listen

The people that make movies and the people that show them play tug-of-war over your ten bucks. Then, how to get your star on the Hollywood Walk of Fame. Finally, a studio marketing executive reveals the secrets that compel you to go to the movies.

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Claude Brodesser-Akner

    Star-Ledger / NJ.com

    CultureEntertainmentArts
Back to The Business