The BusinessRating the Ads; Weather to Shoot or Not to ShootHow will rating ads instead of programs change what you see on your TV? Plus, whether or not to shoot a scene often depends on the weather.ShareBy Claude Brodesser-Akner • May 12, 2014 • 1 min readClaude Brodesser-AknerStar-Ledger / NJ.comMatt HolzmanProducer, 'The Document'Mike ShawPresident of Sales and Marketing, ABC Television NetworkSusan GenettOwner and Operator, Real WeatherCultureEntertainmentArts