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    The Business

    Rating the Ads; Weather to Shoot or Not to Shoot

    How will rating ads instead of programs change what you see on your TV? Plus, whether or not to shoot a scene often depends on the weather.

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    By Claude Brodesser-Akner • May 12, 2014 • 1 min read

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      Claude Brodesser-Akner

      Star-Ledger / NJ.com

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      Matt Holzman

      Producer, 'The Document'

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      Mike Shaw

      President of Sales and Marketing, ABC Television Network

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      Susan Genett

      Owner and Operator, Real Weather

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