The Business
Report from the (Up-)Front; Hi-Def below the Line
A shaky economy and falling viewership meant nervous networks at the upfronts. Also, many new shows will be in hi-def. That’s great for viewers, but what does it mean for the people who make TV?
By Kim Masters • • 28m ListenA shaky economy and falling viewership meant nervous networks at the upfronts. Kim Masters has a report from New York, then talks with an ad buyer about what he looks for at the ad-sales extravaganza. Also, many new shows will be in hi-def. That’s great for viewers, but what does it mean for the people who make TV?
