Roy Price: Amazon Studios

Kim Masters talks with Roy Price, Director of Amazon Studios about how this tech company approaches the creation of original scripted series. Having grown up in the business as the son of a studio chief, Price has a unique vantage point on the intersection of Hollywood and "tech land." He elaborates on why they do an open pilot process and says that, just like its chief rival, Netflix, it won't release ratings. Plus, he has plans for Amazon to produce feature films through a first-look deal with Warner Bros.

In this outtake from The Business, Roy Price talks about the new Amazon set-top box, Fire TV. As Director of Amazon Studios, Price oversees all of original programming for that tech company's streaming video service.