The Business
Selling 'Magic Mike' and 'The Blind Side' to Niche Audiences
How Hollywood markets movies to niche communities.
By Kim Masters • • 28m ListenHollywood studios hire specialty marketing firms to target niche audiences. Two of those audiences are the LGBT and Christian communities. Craig Karpel and his company, the Karpel Group, were hired by Warner Bros to help sell the Steven Soderbergh movie Magic Mike to the gay community. Jonathan Bock of Grace Hill Media, a faith-based marketing firm, has been hired to reach Christian audiences for numerous films, from The Blind Side and Act of Valor to Alvin and the Chipmunks.
In this episode
2 storiesThe Hollywood News Banter
Kim Masters banters about top Hollywood news stories with John Horn, film writer for the Los Angeles Times. Shooting at the The Dark Knight Rises' midnight screening in Aurora, Colorado End to the dispute between Direct TV and Viacom
Read the story7 minMarketing Movies to Christians and Gays
Hollywood studios make use of specialty marketing firms to reach a variety of niche audiences. We look at the case studies of Magic Mike and The Blind Side.
Read the story22 min
