The Business

Selling the Chilean Miners' Story; Ads Target Personality

During their two-month ordeal the 33 Chilean miners made a pact that they would stick together and sell the rights to their story as a group when and if they emerged. Now attorney Guillermo Carey, part of a team that's formed a corporation to sell their story, talks about setting up a fund to take care of miners' needs and strategy for selling the rights to the story for books, movies, video games and more. Plus, Mindset Media's Jim Meyer discusses how what you watch could reflect your personality and buying choices.