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The Business

Studio Screenwriters, Guerilla Marketing, and More

Host Claude Brodesser takes listeners back in time and into the future to the days of the studio staff screenwriter, and find out whether guerilla marketing is making a monkey out of Hollywood. Plus, as always, the Hollywood News Caravan.

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By Claude Brodesser-Akner • Aug 2, 2004 • 30m Listen

Host Claude Brodesser takes listeners back in time and into the future to the days of the studio staff screenwriter, and find out whether guerilla marketing is making a monkey out of Hollywood. Plus, as always, the Hollywood News Caravan.

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Claude Brodesser-Akner

    Star-Ledger / NJ.com

    CultureEntertainmentArts
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