The Business
'Wicked: The Musical' Wickedly Profitable for Universal
The musical Wicked is a global phenomenon that's made scary profits for Universal Studios. We talk to producer Marc Platt about Hollywood's all-time most successful film--that isn't yet a film.
By Claude Brodesser-Akner • • 30m ListenThe musical Wicked is a global phenomenon that's made scary profits for Universal Studios. The wildly successful show is now in seven American cities, touring smaller US markets, Japan, Germany and, coming in 2008, Australia. We talk to producer Marc Platt about Hollywood's all-time most successful film--that isn't yet a film.
