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Back to To the Point

To the Point

A High-Tech Gamble on the Next Big Thing

Instagram is a simple way to create your own art online with your smartphone photographs. It lets smartphone photographers enhance their pictures with 17 different filters and post their creations on the Internet. In 18 months it's attracted 33 million users.

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By Warren Olney • May 12, 2014 • 1 min read

Instagram is a simple way to create your own art online with your smartphone photographs. It lets smartphone photographers enhance their pictures with 17 different filters and post their creations on the Internet. In 18 months it's attracted 33 million users. But with 13 employees, no advertisements and no sales of personal information, it hasn't made any money. For many users, it's come to be the anti-Facebook. Now Facebook's Mark Zuckerberg is buying Instagram for $1 billion. Will Instagram ever be the same? Is it further evidence that Facebook is losing its "cool?" Will Zuckerberg still be able to raise $100 billion with Facebook's Initial Public Offering?

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Warren Olney

    former KCRW broadcaster

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Frances Anderton

    architecture critic and author

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    Anna Scott

    Former KCRW Housing and Homelessness Reporter

  • KCRW placeholder

    Christian Bordal

    Managing Producer, Greater LA

  • KCRW placeholder

    Aminatou Sow

    co-host of the podcast “Call Your Girlfriend” and co-author of the new book “Big Friendship: How We Keep Each Other Close”

  • KCRW placeholder

    Dan Zak

    Washington Post

  • KCRW placeholder

    Michael Pachter

    Wedbush Securities

    NewsNationalPolitics
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