To the Point
A Look Ahead at Presidential Election Politics
In 2004, Democratic presidential nominee John Kerry spent big on TV advertising, in search of undecided voters in the political middle ground. George W. Bush's campaign knew they were just not there. This year's presidential campaign will be decided in so-called "swing states" -- including Florida, Ohio and Pennsylvania.
By Warren Olney • • 1 min readIn 2004, Democratic presidential nominee John Kerry spent big on TV advertising, in search of undecided voters in the political middle ground. George W. Bush's campaign knew they were just not there. This year's presidential campaign will be decided in so-called "swing states" -- including Florida, Ohio and Pennsylvania. It won't be decided by "swing voters." Reid Wilson, Editor in Chief of the Hotline, National Journal's daily briefing on politics, says this is a "mobilization election" not a "persuasion election."
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The full episode
3 of 3Facebook IPO: A Touchstone Cultural Moment for America? - 0:00Minorities Become the Majority
- 7:13Facebook Is Going Public
- 44:23A Look Ahead at Presidential Election PoliticsYou’re reading this