Barbie Gets a New Body, or Three

Barbie may never be Time magazine's Person of the Year, but she's made the cover of this week's edition.

Barbie the doll has been around since 1963. She has 99% brand recognition in the US and around the world. But sales have dropped by 20% in the past few years. Now, after a top-secret project, Mattel has an answer: Barbie has three new bodies. Susanna Shrobsdorff is Assistant Managing Editor at Time and lead editor on this week's cover story.