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    Back to To the Point

    To the Point

    Big Pharma and the Placebo Effect

    A funny thing keeps happening on the way to getting new drugs approved by the FDA. Placebos, or sugar pills, are beating out new blockbuster medicines in test trials, causing a series of setbacks for big pharmaceuticals. Steve Silberman is a senior writer at Wired magazine.

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    KCRW placeholderBy Sara Terry • May 12, 2014 • 1 min read

    A funny thing keeps happening on the way to getting new drugs approved by the FDA. Placebos, or sugar pills, are beating out new blockbuster medicines in test trials, causing a series of setbacks for big pharmaceuticals. Steve Silberman is a senior writer at Wired magazine.

    The full episode

    3 of 3
    H1N1: What You Need to Know, What You Need to Do
    1. 0:00Terrorism Suspect Pleads Not Guilty
    2. 7:48H1N1: What You Need to Know, What You Need to Do
    3. 42:31Big Pharma and the Placebo EffectYou’re reading this
    • KCRW placeholder

      Sara Terry

      The Aftermath Project

    • KCRW placeholder

      Christian Bordal

      Managing Producer, Greater LA

    • KCRW placeholder

      Katie Cooper

      Producer, 'One year Later'

    • KCRW placeholder

      Steve Silberman

      Senior Writer, Wired Magazine

      NewsNationalPolitics

    The full episode

    3 of 3
    H1N1: What You Need to Know, What You Need to Do
    1. 0:00Terrorism Suspect Pleads Not Guilty
    2. 7:48H1N1: What You Need to Know, What You Need to Do
    3. 42:31Big Pharma and the Placebo EffectYou’re reading this
    Back to To the Point