Can Campaign Pollsters Sell Obamacare to Young Adults?

Strategists successfully used Big Data to micro-target the young people who helped elect and re-elect President Obama. Now those same strategists are using the same technology with a new goal: getting young people to buy heath insurance. President Obama today turned a news conference into a selling job with arguments designed to recruit young people to buy health insurance. We hear how they're doing it from Sara Kliff, health policy reporter for the Washington Post, and Jonathan Alter, news analyst for MSNBC and author of The Center Holds: Obama and his Enemies.