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    Back to To the Point

    To the Point

    MIT Develops Replacement for Traditional Barcodes

    Barcodes are familiar to every consumer, but the information they contain is only available to the scanner at the checkout counter. How about one you could read with your cell phone camera from 12 feet away?

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    By Warren Olney • May 12, 2014 • 1 min read

    Barcodes are familiar to every consumer, but the information they contain is only available to the scanner at the checkout counter. How about one you could read with your cell phone camera from 12 feet away? Researchers have come up with a new version that could increase the capacity of traditional black-and-white striped labels by thousands of times. Associate Professor Ramesh Raskar leads the Camera Culture group at MIT's Media Lab.

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Warren Olney

      former KCRW broadcaster

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Rebecca Mooney

      Producer, The Treatment

    • KCRW placeholder

      Andrea Brody

      Senior Producer, KCRW's Life Examined and To the Point podcast

    • KCRW placeholder

      Ramesh Raskar

      Associate Professor of Media Arts and Sciences, MIT

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