Politics and the power of a word

There's a new word in this year's political vocabulary: "deplorables" -- first used by Hillary Clinton to describe "half" of Donald Trump's supporters.

Trump seized on it as a mistake that betrayed her elitist detachment from the beleaguered working class — and many pundits agreed. But Clinton's not backing away, claiming that elements of Trump's fan base are demonstrating his appeal to racism, sexism and other forms of bigotry. Now the word "deplorables" is fueling both sides of the campaign, appearing on t-shirts, twitter memes and advertisements. Did Clinton commit a gaffe that might cost her dearly or has Trump fallen into a trap that reveals more than he wanted?