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    Back to To the Point

    To the Point

    The Behavioral Science behind Obama’s Politics of Change

    Barack Obama wants all Americans to change their behavior, to make "better" choices about money, health and the use of energy. In his campaign, and now in his White House, he's relied on 29 behavioral scientists to formulate ways of "nudging" us all to accomplish his goals.

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    By Warren Olney • May 12, 2014 • 1 min read

    Barack Obama wants all Americans to change their behavior, to make "better" choices about money, health and the use of energy. In his campaign, and now in his White House, he's relied on 29 behavioral scientists to formulate ways of "nudging" us all to accomplish his goals. We talk with one of those advisors and others about how the process works. Does it preserve or limit the opportunity to choose? Is it psychological trickery that smacks of Big Brother or a subtle new form of leadership in a complex and confusing world?

    The full episode

    2 of 3
    Behavioral Science and Political Change
    1. 1:34Stocks Continue Rebound on Good News about Banks
    2. 7:47The Behavioral Science behind Obama’s Politics of ChangeYou’re reading this
    3. 43:29Plan Encourages Main Street to Invest in Toxic Assets
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Warren Olney

      former KCRW broadcaster

    • KCRW placeholder

      Christian Bordal

      Managing Producer, Greater LA

    • KCRW placeholder

      Karen Radziner

      Managing Producer, To the Point & Which Way LA?

    • KCRW placeholder

      Michael Grunwald

      Politico magazine

    • KCRW placeholder

      Richard Thaler

      Professor or Behavioral Science and Economics, University of Chicago

    • KCRW placeholder

      Ronald Bailey

      Science Correspondent, Reason magazine

      NewsNationalPolitics

    The full episode

    2 of 3
    Behavioral Science and Political Change
    1. 1:34Stocks Continue Rebound on Good News about Banks
    2. 7:47The Behavioral Science behind Obama’s Politics of ChangeYou’re reading this
    3. 43:29Plan Encourages Main Street to Invest in Toxic Assets
    Back to To the Point