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    Back to To the Point

    To the Point

    The Oprah Effect

    After 25 years of dominating daytime TV, nobody needs to hear Oprah's last name. Some advertisers are paying a million dollars for 30-second commercials on tomorrow's last episode of The Oprah Winfrey Show . It's being called the biggest wrap-up in television since Johnny Carson walked away from The Tonight Show.

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    By Warren Olney • May 12, 2014 • 1 min read

    After 25 years of dominating daytime TV, nobody needs to hear Oprah's last name. Some advertisers are paying a million dollars for 30-second commercials on tomorrow's last episode of The Oprah Winfrey Show. It's being called the biggest wrap-up in television since Johnny Carson walked away from The Tonight Show. Oprah's launched a lot of products, books and various careers, and even claims some credit for President Obama's election. Robert Thompson, Professor of Popular Culture and Television at Syracuse University, considers her impact on American culture.

    The full episode

    3 of 3
    Netanyahu Wows Them on Capitol Hill
    1. 0:00NATO Air Strikes Hammer Tripoli
    2. 7:22Netanyahu Addresses a Joint Session of Congress
    3. 43:01The Oprah EffectYou’re reading this
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Warren Olney

      former KCRW broadcaster

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      Katie Cooper

      Producer, 'One year Later'

    • Sonya Geis with wavy brown hair wearing a black dress with red accents and decorative earrings against a white background.

      Sonya Geis

      Senior Managing Editor

    • KCRW placeholder

      Robert Thompson

      Professor of Television and Popular Culture at Syracuse University

      NewsNationalPolitics

    The full episode

    3 of 3
    Netanyahu Wows Them on Capitol Hill
    1. 0:00NATO Air Strikes Hammer Tripoli
    2. 7:22Netanyahu Addresses a Joint Session of Congress
    3. 43:01The Oprah EffectYou’re reading this
    Back to To the Point