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    Back to To the Point

    To the Point

    The secret history of the iPhone on its tenth birthday

    In 2007, Steve Jobs appeared at MacWorld in his trademark black turtleneck, blue jeans and white sneakers. He announced, "Apple is going to reinvent the phone."

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    By Warren Olney • Jun 20, 2017 • 1 min read

    In 2007, Steve Jobs appeared at MacWorld in his trademark black turtleneck, blue jeans and white sneakers. He announced, "Apple is going to reinvent the phone."

    From that announcement, Brian Merchant took the title of his book, The One Device: The Secret History of the iPhone. He reports it became the bestselling product of all time -- and the most profitable -- because it “intertwines a phenomenal number of prior inventions and insights -- some that stretch back into antiquity."

    The full episode

    3 of 3
    Britain in a slump as the EU enjoys revival
    1. 1:23Trump meets Ukrainian President Poroshenko at the White House
    2. 7:59What's the Future of Brexit?
    3. 38:14The secret history of the iPhone on its tenth birthdayYou’re reading this
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Warren Olney

      former KCRW broadcaster

    • KCRW placeholder

      Andrea Brody

      Senior Producer, KCRW's Life Examined and To the Point podcast

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Luke Vander Ploeg

      Producer, 'To the Point'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Evan George

      Director of Content, News

    • KCRW placeholder

      Brian Merchant

      Author of “Blood in the Machine”

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    The full episode

    3 of 3
    Britain in a slump as the EU enjoys revival
    1. 1:23Trump meets Ukrainian President Poroshenko at the White House
    2. 7:59What's the Future of Brexit?
    3. 38:14The secret history of the iPhone on its tenth birthdayYou’re reading this
    Back to To the Point