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    Back to To the Point

    To the Point

    Toyota's Reputation Takes a Hit with Recall Expansion

    Toyota became the world's biggest car company, building a reputation for unparalleled excellence. But did rapid growth come at a high cost to consistent quality? The auto maker's recall of vehicles needing corrective action extended to Europe yesterday, and competitors, including General Motors, are already seeing opportunities.

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    By Warren Olney • May 12, 2014 • 1 min read

    Toyota became the world's biggest car company, building a reputation for unparalleled excellence. But did rapid growth come at a high cost to consistent quality? The auto maker's recall of vehicles needing corrective action extended to Europe yesterday, and competitors, including General Motors, are already seeing opportunities. Jeffrey Linker, Professor of Engineering at the University of Michigan, has written several books on Toyota, including The Toyota Way.

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    The State of the Union: 'We Don't Quit...I Don't Quit'
    1. 0:00New Priority for President Karzai: Reaching Out to the Taliban
    2. 7:43The State of the Union: 'We Don't Quit...I Don't Quit'
    3. 42:42Toyota's Reputation Takes a Hit with Recall ExpansionYou’re reading this
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      Warren Olney

      former KCRW broadcaster

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      Karen Radziner

      Managing Producer, To the Point & Which Way LA?

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      Sonya Geis

      Senior Managing Editor

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      Jeffrey Liker

      Professor of Engineering, University of Michigan

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    The full episode

    3 of 3
    The State of the Union: 'We Don't Quit...I Don't Quit'
    1. 0:00New Priority for President Karzai: Reaching Out to the Taliban
    2. 7:43The State of the Union: 'We Don't Quit...I Don't Quit'
    3. 42:42Toyota's Reputation Takes a Hit with Recall ExpansionYou’re reading this
    Back to To the Point