To the Point

TV Debates: Moving the Needle in an Age of Fragmentation

Despite $2.5 billion already spent on TV commercials, almost 70 million viewers tuned in to this year's first presidential debate , this year's biggest TV audience except for the Super Bowl. Given the recent hype, tonight's second confrontation might draw even more.

By Warren Olney • May 12, 2014 • 1 min read

Despite $2.5 billion already spent on TV commercials, almost 70 million viewers tuned in to this year's first presidential debate, this year's biggest TV audience except for the Super Bowl. Given the recent hype, tonight's second confrontation might draw even more. In this fragmented age of YouTube, Facebook and Twitter, what's the attraction? David Carr, business columnist and culture reporter at the New York Times, has some answers.

If you're tuning in to tonight's town hall debate, why not join KCRW's live chat?

Warren Olney
former KCRW broadcaster
Anna Scott
Former KCRW Housing and Homelessness Reporter
Katie Cooper
Producer, 'One year Later'
Frances Anderton
architecture critic and author
David Carr
New York Times

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Politics

To the Point

TV Debates: Moving the Needle in an Age of Fragmentation

Despite $2.5 billion already spent on TV commercials, almost 70 million viewers tuned in to this year's first presidential debate , this year's biggest TV audience except for the Super Bowl. Given the recent hype, tonight's second confrontation might draw even more.

Share

To the Point

TV Debates: Moving the Needle in an Age of Fragmentation

Despite $2.5 billion already spent on TV commercials, almost 70 million viewers tuned in to this year's first presidential debate , this year's biggest TV audience except for the Super Bowl. Given the recent hype, tonight's second confrontation might draw even more.

Share