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    Back to Which Way, L.A.?

    Which Way, L.A.?

    Eli Broad: the Multi-Billionaire Who's Shaping Los Angeles

    On page one of Chapter One in his new book, Eli Broad reminds readers he build two Fortune 500 companies in two different industries from the ground up. He says the $6 billion he earned in business has allowed him to finance education reform, two world-class art collections and cutting-edge biomedical research.

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    By Warren Olney • May 12, 2014 • 1 min read

    On page one of Chapter One in his new book, Eli Broad reminds readers he build two Fortune 500 companies in two different industries from the ground up. He says the $6 billion he earned in business has allowed him to finance education reform, two world-class art collections and cutting-edge biomedical research. In the introduction, his friend and fellow billionaire Michael Bloomberg says Broad has helped shape Los Angeles into a cultural and architectural capital. They both agree that the book's title describes how he's done it. It's called

    Eli Broad: the Art of Being Unreasonable

    .

    The full episode

    2 of 3
    Eli Broad and the Art of Being Unreasonable
    1. 0:00Levitated Mass Opens at LACMA
    2. 8:55Eli Broad: the Multi-Billionaire Who's Shaping Los AngelesYou’re reading this
    3. 29:37The Farm Bill: Real Reform or Political Bait and Switch?
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Warren Olney

      former KCRW broadcaster

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Frances Anderton

      architecture critic and author

    • Sonya Geis with wavy brown hair wearing a black dress with red accents and decorative earrings against a white background.

      Sonya Geis

      Senior Managing Editor

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Anna Scott

      Former KCRW Housing and Homelessness Reporter

    • KCRW placeholder

      Jim Newton

      professor of public policy and communications at UCLA, author of “Here Beside the Rising Tide: Jerry Garcia, the Grateful Dead, and an American Awakening”

    • KCRW placeholder

      Eli Broad

      philanthropist and developer

      News

    The full episode

    2 of 3
    Eli Broad and the Art of Being Unreasonable
    1. 0:00Levitated Mass Opens at LACMA
    2. 8:55Eli Broad: the Multi-Billionaire Who's Shaping Los AngelesYou’re reading this
    3. 29:37The Farm Bill: Real Reform or Political Bait and Switch?
    Back to Which Way, L.A.?