Which Way, L.A.?
Private Businessman to Head Public Museum
LA's Museum of Contemporary Art has been called the best of its kind in the world, but it's in major financial trouble and recently got a $30 million bailout from billionaire-collector Eli Broad. Now MOCA's board has stunned the art world by choosing a new director not from academia or another museum, but a private collector and dealer.
By Warren Olney • • 1 min readLA's Museum of Contemporary Art has been called the best of its kind in the world, but it's in major financial trouble and recently got a $30 million bailout from billionaire-collector Eli Broad. Now MOCA's board has stunned the art world by choosing a new director not from academia or another museum, but a private collector and dealer. That's highly unusual, but Broad himself says, "It's time to redo the old museum model. The world has changed." MoCA's new director is Jeffrey Deitch, whose gallery in New York is Deitch Projects.
