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    Back to Which Way, L.A.?

    Which Way, L.A.?

    Will Powerball 'Inspire' New Gamblers in California?

    Bluebird Liquors in Hawthorne sold 8000 tickets in its first five hours of business today, as California became the 43rd state in the Union to offer Powerball . The California Lottery invested big money to promote Powerball on radio and TV.

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    By Warren Olney • May 12, 2014 • 1 min read

    Bluebird Liquors in Hawthorne sold 8000 tickets in its first five hours of business today, as California became the 43rd state in the Union to offer Powerball. The California Lottery invested big money to promote Powerball on radio and TV. "California Dreamin'" is the background music over pictures of people looking delighted as little white lottery balls drift from above, ending up with a red ball drifting into the hand of the winner of Powerball and the words "Believe in Something Bigger." Nobody asks "bigger than what…" but the California Lottery figures viewers will figure that out for themselves.

    The full episode

    2 of 2
    Powerball Fever Comes to California
    1. 0:00Expo Line's Phase 2 Moves Full Speed Ahead
    2. 0:00Will Powerball 'Inspire' New Gamblers in California?You’re reading this
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Warren Olney

      former KCRW broadcaster

    • KCRW placeholder

      Katie Cooper

      Producer, 'One year Later'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Anna Scott

      Former KCRW Housing and Homelessness Reporter

    • KCRW placeholder

      Kerry Cavanaugh

      editorial writer at the Los Angeles Times

    • KCRW placeholder

      I. Nelson Rose

      Whittier Law School

    • KCRW placeholder

      Gary Lorden

      Caltech

      News

    The full episode

    2 of 2
    Powerball Fever Comes to California
    1. 0:00Expo Line's Phase 2 Moves Full Speed Ahead
    2. 0:00Will Powerball 'Inspire' New Gamblers in California?You’re reading this
    Back to Which Way, L.A.?