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    Back to Which Way, L.A.?

    Which Way, L.A.?

    Will the Hard Sell for Obamacare Be Too Little, Too Late?

    Democrats passed the Affordable Care Act all by themselves, a massive reform of the healthcare system that makes up one sixth of the US economy. Republicans still want to repeal Obamacare, and they won't lift a hand to help put it into effect. Now just over 100 days are left until "open enrollment" begins.

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    By Warren Olney • May 12, 2014 • 1 min read

    Democrats passed the Affordable Care Act all by themselves, a massive reform of the healthcare system that makes up one sixth of the US economy. Republicans still want to repeal Obamacare, and they won't lift a hand to help put it into effect. Now just over 100 days are left until "open enrollment" begins. But recent polls show just 10% of uninsured Americans even know about the essential feature of healthcare reform. So a massive advertising effort is finally under way, targeting young, healthy people required to buy health insurance even if they don't think they need it. We hear what it could mean for them if the selling campaign succeeds, and what it could mean for them and everyone else if it doesn't.

    The full episode

    1 of 2
    The Campaign for Obamacare
    1. 0:00Will the Hard Sell for Obamacare Be Too Little, Too Late?You’re reading this
    2. 43:58Whitey Bulger Trial Gets Going
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Warren Olney

      former KCRW broadcaster

    • KCRW placeholder

      Katie Cooper

      Producer, 'One year Later'

    • Sonya Geis with wavy brown hair wearing a black dress with red accents and decorative earrings against a white background.

      Sonya Geis

      Senior Managing Editor

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Gideon Brower

      Independent Producer

    • KCRW placeholder

      Jeffrey Young

      Huffington Post

    • KCRW placeholder

      Ron Pollack

      Families USA

    • KCRW placeholder

      Ben Domenech

      The Federalist / Heartland Institute

      News

    The full episode

    1 of 2
    The Campaign for Obamacare
    1. 0:00Will the Hard Sell for Obamacare Be Too Little, Too Late?You’re reading this
    2. 43:58Whitey Bulger Trial Gets Going
    Back to Which Way, L.A.?