Be cool, save water

You’ve probably talked about it with your friends and loved ones. Have you shortened your showers and let your lawn go brown? As the drought drags on, state and city agencies are doing all they can to raise awareness and get more people to conserve water. They’ve designed campaigns that range from cute to sexy to try to make YOU to change your water wasting behavior. Is it working?

Two branding experts talk to Madeleine Brand about how to brand the drought on Press Play. Listen.

Save the Drop posters from Mayor Garcetti’s office encourage you to save water.